If you have a website you will have to stay updated about the latest SEO marketing trends. You should know what criteria search engine crawlers use to rank websites. At the same time, you should also be aware of the technologies, users are adopting to run their searches. Here are a few SEO marketing trends you can implement to make sure your business survives the competition in 2019:
Explore search engines other than Google
Google is definitely the king of all searches; but you should also optimize your content for the search engines of Apple and Amazon. Amazon is the most widely used website for online purchases. So if you have a product to sell you will have to conduct an Amazon keyword research.
Another site that drives traffic is Apple’s App Store. With more than 60 percent of the online traffic coming from mobile phones and with smartphone users spending 90 percent of their time browsing on their phones, App store is actually the future of mobile search. However, you have to be aware of its unique search algorithms, while keeping in mind factors such as keyword matching, engagement, and app click-through rate.
Focus more on the quality of your content rather than the quantity
While the amount of content that you produce is important, it is also important that you focus on the quality of your website content. In fact it is time you prioritize quality over quantity. Your goal should be to write long-form content that doesn’t mislead the search engines. Place special attention to on-page SEO and use user-friendly URLs, internal links, and optimized images.
Don’t ignore linkless mentions
Backlinks are important when it comes to determining the quality of the content. Nevertheless, linkless mentions of your brand also carry a lot of weight. Linkless mentions seem more genuine when compared to paid links. And then there are also social media mentions that evaluate your website quality.
Organize your website data
An organized website calls for better website accessibility. By structuring your content, you can make it easier and faster for the search engine crawlers to navigate through your website and improve your ranking.
Talking about 2019 SEO marketing trends, one trend you cannot ignore is that mobile has become more important than ever. While you optimize your content for the search engine algorithms, it is also important that you follow the mobile updates of Google to improve your website’s speed and structure your data. Your final goal should be to make sure your website appeals to your audience.
